Surprising Stats on Millennials
Few generations have been as studied, measured, celebrated and vilified as the millennials (also known as Generation Y), defined as people born between 1982 and 2000. Consider these stats on millennials:
- Millennials own, on average, 7.7 connected devices and use 3.3 each day;
- 50% of millennials consider themselves content creators, and 75% share content online;
- 89% of millennials would prefer to choose when and where they work rather than being placed in a 9-to-5 position.
They confirm our perception of the millennial stereotype – connected, opinionated and entitled.
But there are also surprises, according to a 2015 CNBC Report:
- 84% of millennials made a charitable donation in 2014, and 70 percent spent at least an hour volunteering;
- On average, millennials give an annual gift of $481, and they prefer donating to children’s charities more than any other cause;
- 62% of millennials gave to charities via mobile phones, such as through charity apps, email blasts and text messaging.
In contrast to their self-absorbed stereotypes, millennials are a primed generation willing to mobilise and give for causes and issues they care deeply about. Millennials who are under the influence by their peers will donate to a cause that has social media momentum and effective marketing, like 2014’s ALS Ice Bucket Challenge, which raised a staggering $115 million in 6 weeks. Moreover, it’s not just about donating money. Millennials, more than other generations, also commit their time and skills.
In the lead-up to General Assembly’s The Future of Volunteering event and panel discussion, the Yump team sits down with Matthew Boyd, founder of Vollie, to discuss the challenges facing non-profit organisations and charities today, and how they can better engage millennials. Created by a collaborative team which includes Yump and Tiny, Vollie is an upcoming online platform that matches skilled young Australians to volunteering opportunities in their areas of expertise.